TECHONOMY POLSKA
DIGITAL PLAYER CARDS
Use of athletic images contained in the card game card format which have a collector’s value and provide a marketing platform for commercial sponsors. Each card presents the athlete / coach / president, which objectively defines the sports potential of a given person. The potential is the so-called attribute and in the case of players, these are: Power, Offense, Defense, Technique. Unique formulas developed on the basis of a person’s year-round sports statistics were used to calculate the power.
The uniqueness is an advanced algorithm (mathematical formula) that gives a two-digit result. When using a dedicated mobile application, the cards "come to like”, the player on it moves depending on the actions of use. The action uses augmented reality technology and character animation technologies. The card is surrounded by 3D objects representing the logos of brands that are project partners in the digital world. After clicking on the 3D object, you will be redirected to the partner‘s website or an additional object will be triggered, engaging the user as part of the interaction will the player making a specific gesture. The product was inspired by cards signed with the Lego Ninjago and Nexo Knights brands as well as trading cards with images of NBA basketball players.
The product is so far unused marketing space for sports associations and sports clubs and may constitute a separate product of the sponsorship package. There is no such solution in the world that massively commercializes the image of an athlete, and due to the fact that it is based on the digital area, it can be repeatedly duplicated for various partners interested in such a marketing platform. In addition to Digital Player Cards, the offer may be supplemented by other everyday products, one of them is the Digital Team Cup s on which a prototype has been made with the use of an athlete's avatar and which can also supplement the offer in the above-mentioned business model.
Website: https://www.techonomy.nl/
Facebook: https://www.facebook.com/people/techonomy/100054511657349
Instagram: https://www.instagram.com/techonomynl/